Adsterra vs Ezoic: Which is Better?
Adsterra vs. Ezoic: A Comprehensive Comparison for Publishers and Advertisers
Online advertising is a crucial revenue stream for website owners and bloggers. Two popular ad networks, Adsterra and Ezoic, offer different monetization approaches and cater to distinct types of publishers. This comparison covers ad formats, payment methods, CPM rates, approval processes, and overall advantages to help you decide which platform best fits your needs.
1. Overview of Adsterra and Ezoic
Adsterra
Adsterra is a well-established ad network known for its high CPM rates, diverse ad formats, and anti-adblock solutions. It works with a wide range of publishers and advertisers, supporting both desktop and mobile traffic. It also offers a self-serve advertising platform.
Ezoic
Ezoic is an AI-driven ad optimization platform that partners with Google Ad Exchange and other premium ad networks to help publishers maximize their ad revenue. It is Google Certified and offers AI-powered testing and layout optimization to improve user experience and earnings.
2. Ad Formats Comparison
Ad formats play a crucial role in maximizing revenue and ensuring a seamless user experience. Here’s how Adsterra and Ezoic compare:
Adsterra Ad Formats:
- Pop-under Ads – High CPM, appears behind the main browser window.
- Push Notifications – Sends alerts even when users are not on the site.
- Social Bar Ads – Mimics social media notifications.
- Native Ads – Blends with website content for better engagement.
- Interstitial Ads – Full-screen ads appearing between page transitions.
- Direct Link Ads – Monetization without requiring website integration.
Ezoic Ad Formats:
- Display Ads – Banner ads optimized through AI.
- Native Ads – Matches website design for better user experience.
- Video Ads – Helps monetize video content effectively.
- Sticky Ads – Stays visible even when users scroll.
- Interstitial Ads – Full-page ads between page loads.
- AI-Optimized Layouts – Adjusts ad placements dynamically.
Verdict:
Adsterra offers a broader variety of ad formats, including pop-under and push notifications, while Ezoic focuses on premium display and video ads with AI-driven optimization.
3. Payment Methods & Minimum Payout
Adsterra Payments:
- Minimum Payout: $5 for PayPal & crypto, $100 for wire transfer.
- Payment Methods: PayPal, Bitcoin, WebMoney, Tether (USDT), Wire Transfer.
- Payment Frequency: Weekly, bi-weekly, or monthly.
Ezoic Payments:
- Minimum Payout: $20.
- Payment Methods: PayPal, Payoneer, Check, Direct Deposit.
- Payment Frequency: Net-30 basis (payment after 30 days).
Verdict:
Adsterra offers faster payouts and more frequent payment options, while Ezoic has a higher minimum payout and longer payment cycle but provides more premium payment options.
4. CPM & Revenue Potential
Adsterra CPM Rates:
- Higher CPM for Tier 1 traffic (US, UK, Canada, Australia, etc.).
- Competitive rates for pop-under, native, and interstitial ads.
- Social Bar Ads can significantly boost earnings.
Ezoic CPM Rates:
- AI-driven ad placement optimizes earnings.
- Higher CPM than traditional ad networks due to premium demand.
- Best for publishers with Google AdSense approval.
Verdict:
Ezoic generally provides higher CPM rates for premium publishers, while Adsterra excels with pop-under and social bar ads for sites with various traffic sources.
5. Approval Process & Ease of Use
Adsterra Approval Process:
- Manual approval (usually within 24 hours).
- Requires a quality website with real traffic.
- More flexible in accepting different types of content.
Ezoic Approval Process:
- Requires Google AdSense approval or good traffic volume.
- AI-driven ad testing may require adjustments.
- More selective in publisher acceptance.
Verdict:
Adsterra has a quicker and more flexible approval process, while Ezoic requires AdSense approval but provides higher-quality ad placements once approved.
6. Best Use Cases for Publishers & Advertisers
Who Should Use Adsterra?
- Small to medium publishers looking for fast approval and flexible ad options.
- Websites with Tier 2 & Tier 3 traffic that want higher earnings.
- Advertisers looking for high-volume impressions at competitive rates.
Who Should Use Ezoic?
- Premium publishers with significant organic traffic.
- Bloggers and content websites focusing on user experience.
- Publishers who want AI-driven ad revenue optimization.
7. Ad Quality & User Experience
Adsterra Ad Quality:
- Advanced anti-adblock technology for better revenue.
- Stricter quality control over ad content.
- Pop-under ads may impact user experience.
Ezoic Ad Quality:
- Works with Google Ad Exchange for premium ad quality.
- AI-driven layout adjustments improve UX.
- Minimal risk of intrusive or malware ads.
Verdict:
If you prioritize premium ad quality and user experience, Ezoic is the better choice. If you want higher revenue from different traffic types, Adsterra works well.
8. Overall Pros and Cons
Adsterra Pros:
✅ Quick approval, easy to start.
✅ Works well for Tier 2 & Tier 3 traffic.
✅ Flexible ad formats.
✅ Fast and frequent payouts.
Adsterra Cons:
❌ Pop-under ads may hurt UX.
❌ Not as premium as Google Ad Exchange.
Ezoic Pros:
✅ Higher CPMs for premium publishers.
✅ AI-driven ad optimization.
✅ Better user experience.
✅ Google Ad Exchange partnership.
Ezoic Cons:
❌ Requires AdSense approval and traffic eligibility.
❌ Payment cycle is Net-30 (slower payouts).
Final Verdict: Which One Should You Choose?
- If you want quick approval, multiple monetization options, and faster payouts, go with Adsterra.
- If you have premium content, higher traffic, and want AI-optimized earnings, choose Ezoic.
Ultimately, your decision should be based on traffic quality, website niche, and monetization goals. You can also test both networks to see which one maximizes your revenue!