Adsterra vs Propeller Ads: Which is Better?
Adsterra and PropellerAds are both popular ad networks, but they cater to slightly different needs. Here’s a detailed comparison:
1. Ad Formats
- Adsterra: Offers a wide range of ad formats including popunders, banners, direct links, native ads, social bar, and push notifications.
- PropellerAds: Specializes in push notifications, popunders, interstitials, direct links, and native ads.
2. Traffic Quality & Sources
- Adsterra: Provides both mainstream and adult traffic, with a mix of tier 1, 2, and 3 geos.
- PropellerAds: Offers global traffic with a focus on popunder ads, and also supports mainstream and adult traffic.
3. Payouts & CPM Rates
- Adsterra: Generally offers competitive CPM rates, especially for tier 1 countries.
- PropellerAds: Known for relatively high CPMs, particularly for push and popunder traffic.
4. Payment Methods & Frequency
- Adsterra:
- Minimum payout: $5 (Webmoney, Paxum, Bitcoin), $100 (Wire transfer)
- Payment methods: Webmoney, Paxum, Bitcoin, PayPal, Wire
- Payment frequency: Bi-weekly (Net 15)
- PropellerAds:
- Minimum payout: $5 (PayPal, Payoneer, Skrill, WebMoney, Bitcoin)
- Payment methods: PayPal, Payoneer, Skrill, WebMoney, Bitcoin
- Payment frequency: Weekly
5. Best Use Cases
- Adsterra: Works well for both publishers and advertisers, especially those in the adult and mainstream niches.
- PropellerAds: Great for high-volume traffic sites and mobile users, particularly for popunder and push ad formats.
6. Approval Process
- Adsterra: Manual approval, takes a bit longer but ensures quality.
- PropellerAds: Automatic approval, making it easier for beginners to get started.
7. Which One is Better?
- Adsterra is better if you want diverse ad formats and a more balanced mix of traffic.
- PropellerAds is ideal for popunder-heavy traffic and quick monetization.
Verdict: If you focus on pop ads, PropellerAds might be better. If you need multiple monetization methods, Adsterra is a good choice.
Would you like a recommendation based on your specific website or traffic type? 😊