• April 1, 2025

American Tourister vs Safari: Which is Better?

American Tourister vs Safari: A Detailed Comparison

Both American Tourister and Safari are well-established luggage brands offering a variety of travel products. Each brand has its own strengths, catering to different types of travelers and budgets. Below, we’ll compare these two brands based on key factors like brand history, product range, durability, pricing, design, and target audience to help you decide which one best suits your travel needs.


1. Brand History and Reputation

🔵 American Tourister:

  • Founded in 1933 in the United States, American Tourister is one of the oldest and most recognized luggage brands in the world.
  • It became a household name thanks to its affordable yet durable luggage and was acquired by Samsonite in 1993. Despite this, American Tourister continues to operate as an independent brand.
  • The brand is known for value for money, offering reliable travel gear for budget-conscious travelers.

🟡 Safari:

  • Founded in 1974, Safari is an Indian brand that has gained significant popularity in the domestic market and among travelers in South Asia.
  • Known for providing affordable luggage options, Safari emphasizes creating products that cater to the local market’s needs with a focus on durability and functionality.
  • Safari is popular for offering varied designs and cost-effective solutions, making it a popular choice for everyday travelers in India.

🏆 Winner: American Tourister for its global reputation and long-standing legacy, although Safari has a strong presence in India.


2. Product Range and Variety

🔵 American Tourister:

  • American Tourister offers a broad selection of luggage products, including hard-shell cases, soft-sided bags, backpacks, duffle bags, and carry-ons.
  • The brand is particularly known for offering stylish and vibrant luggage that caters to younger and more dynamic travelers.
  • American Tourister’s luggage is designed to be functional and affordable, with a focus on providing excellent options for both short and long trips.

🟡 Safari:

  • Safari’s product range includes soft and hard-shell luggage, backpacks, trolleys, and duffle bags.
  • Safari’s luggage is known for being practical and lightweight, designed to suit the needs of budget-conscious travelers.
  • The brand also offers a range of affordable options for both personal and family travel, and its products are available in a variety of colors and sizes.

🏆 Winner: American Tourister for its wider range of products and variety of stylish designs, although Safari provides great options for those looking for lightweight and functional luggage.


3. Durability and Build Quality

🔵 American Tourister:

  • American Tourister is known for producing durable luggage made from materials like polycarbonate, nylon, and polyester.
  • While the brand focuses on affordable luggage, it is still built to last, with products designed to withstand the rigors of frequent travel.
  • However, American Tourister’s durability may not always match the premium-level durability found in brands like Samsonite, but it performs well within its price range.

🟡 Safari:

  • Safari’s luggage is typically made from durable materials, such as polyester and polycarbonate for hard-shell cases.
  • The brand is generally known for producing lightweight yet sturdy luggage that is ideal for frequent travelers who do not need luxury durability but still require reliable products for everyday travel.
  • While the durability is good for its price, it may not be as long-lasting or resistant to wear and tear as some of the more premium brands.

🏆 Winner: American Tourister for slightly better overall durability, especially in the hard-shell case category.


4. Pricing and Affordability

🔵 American Tourister:

  • American Tourister is considered a budget-friendly option that offers affordable luggage with good durability.
  • The price range for American Tourister products typically falls between ₹2,500 and ₹10,000 for most standard travel bags and trolleys.
  • It offers great value for money, especially for travelers who are looking for functional and reliable products without spending too much.

🟡 Safari:

  • Safari is also known for its affordable pricing, with luggage options typically ranging between ₹2,000 and ₹7,000 depending on the product type and size.
  • The brand caters to the budget-conscious traveler looking for good quality without spending on premium luggage features.
  • Given that Safari operates mostly in the Indian market, its pricing is highly competitive, and the brand offers excellent value in its category.

🏆 Winner: Safari for its affordable pricing and budget-friendly options.


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