How does Splitwise Make Money?
Splitwise makes money through its premium subscription service and affiliate partnerships. Here’s a breakdown of its revenue streams:
1. Splitwise Pro (Paid Subscription)
Splitwise offers a premium version called Splitwise Pro, which includes advanced features. Users pay $3 per month or $30 per year for benefits like:
✅ Ad-free experience
✅ Receipt scanning (automatically adds expenses from photos)
✅ Itemized bill splitting (useful for restaurant bills)
✅ Currency conversion with live exchange rates
✅ Advanced expense analytics & charts
This subscription model generates revenue from users who want more convenience and automation.
2. Affiliate Partnerships & Payment Integrations
Although Splitwise does not process payments, it integrates with services like Venmo, PayPal, and Wise.
- When users click on payment links, Splitwise may earn a small commission from these payment platforms.
- It encourages users to settle up through partnered services, increasing the likelihood of earning referral fees.
3. Corporate & Business Use Cases
While primarily for individuals, some companies use Splitwise for tracking business expenses. Splitwise may offer custom solutions or bulk subscriptions to businesses managing team expenses.
4. Data Insights & Market Research (Speculative)
Splitwise collects anonymized expense data, which could be valuable for financial trends, spending patterns, or market research. However, there’s no evidence that they sell user data.
Does Splitwise Sell Your Data?
No. Splitwise does not sell personal data to advertisers or third parties. They make money primarily from Splitwise Pro subscriptions and partnerships with payment platforms.
Conclusion: Is Splitwise Profitable?
Splitwise’s freemium model allows most users to access basic features for free, while power users pay for premium perks. Their revenue model ensures sustainability without forcing ads or selling user data.
Would you like a comparison of Splitwise vs other expense-sharing apps? 😊