How to Get Copywriting Clients?
Copywriting is a highly in-demand skill, and businesses constantly need persuasive writing for ads, websites, emails, and more. If you’re looking to land your first copywriting clients (or grow your client base), this guide will walk you through proven strategies to attract and retain clients.
1. Build a Strong Copywriting Portfolio
Clients want proof of your skills before hiring you. A strong portfolio showcases your expertise.
How to Create a Portfolio (Even Without Experience)
✅ Write Sample Pieces – Create mock ads, blog posts, or landing pages
✅ Revamp Existing Content – Find poorly written ads or web pages and rewrite them
✅ Offer Free Work (Temporarily) – Write for local businesses or charities to get testimonials
✅ Start a Blog – Publish persuasive articles showcasing your skills
✅ Create Case Studies – Show results from previous projects (if available)
🔹 Pro Tip: Use free portfolio platforms like JournoPortfolio, Clippings.me, or a personal website (WordPress, Wix, etc.).
2. Find Clients on Freelance Marketplaces
Freelance platforms are a great way to get your first copywriting clients.
Best Freelance Websites for Copywriters
| Platform | Best For |
|---|---|
| Upwork | High-paying long-term clients |
| Fiverr | Quick projects & repeat business |
| PeoplePerHour | European-based clients |
| Freelancer.com | Competitive but offers steady work |
| Contra | No commission fees on payments |
| Toptal | High-end clients, but requires an exam |
How to Get Hired on Freelance Platforms
- Create a compelling profile with your expertise and samples
- Write customized proposals instead of generic applications
- Offer an introductory discount to build reviews
- Showcase testimonials from past work
🔹 Pro Tip: Specializing in a niche (e.g., e-commerce, SaaS, real estate) makes you stand out!
3. Use Social Media to Attract Clients
Social media is a goldmine for finding clients and positioning yourself as a skilled copywriter.
Best Platforms to Get Clients
✅ LinkedIn – Connect with business owners, post content, and send direct messages
✅ Twitter/X – Share copywriting tips, engage with brands, and attract followers
✅ Facebook Groups – Join entrepreneur and marketing groups where clients look for writers
✅ Instagram – Showcase writing samples through carousels or captions
🔹 Pro Tip: Post valuable content regularly (e.g., “5 Ways to Write a High-Converting Ad”) to attract inbound leads.
4. Cold Pitching: Reach Out to Businesses Directly
Instead of waiting for clients, go directly to them with a cold email strategy.
How to Send a Winning Cold Email
✅ Find businesses that need better copy (e.g., poorly written websites, ads)
✅ Write a short, persuasive email with a subject line like:
👉 “Your Website Copy Could Boost Sales – Here’s How”
✅ Personalize your message (mention their company name, recent updates)
✅ Show value (offer a free audit or a rewritten sample)
✅ Include a Call-to-Action (e.g., “Let’s schedule a 15-minute call this week”)
🔹 Pro Tip: Use LinkedIn Sales Navigator or Google to find decision-makers in marketing.
5. Network & Collaborate
Networking can bring high-quality, long-term clients.
Ways to Network Effectively
✅ Attend Business Meetups & Conferences – Local and virtual marketing events
✅ Join Online Communities – Reddit (r/freelanceWriters), Indie Hackers, Copywriting Slack groups
✅ Collaborate with Designers & Marketers – They work with clients who need copywriters
✅ Ask for Referrals – Happy clients can refer you to others
🔹 Pro Tip: Offer a referral discount (e.g., 10% off their next project if they bring a new client).
6. Create a Copywriting Website
A personal website makes you look professional and attracts high-paying clients.
What to Include on Your Copywriting Website
✅ Homepage – Showcase what you do & whom you help
✅ Portfolio – Display samples and case studies
✅ Testimonials – Add reviews from past clients
✅ Contact Page – Make it easy for potential clients to reach out
✅ Blog – Publish SEO-friendly content to attract clients
🔹 Pro Tip: Use SEO keywords like “Freelance Copywriter for Hire” to rank on Google.
7. Offer Specialized Copywriting Services
Niching down helps you attract better-paying clients.
High-Demand Copywriting Niches
✅ Sales & Landing Page Copy (for startups & e-commerce brands)
✅ SEO Copywriting (for websites & blogs)
✅ Email Marketing Copy (for email newsletters & sales funnels)
✅ Ad Copywriting (Google Ads, Facebook Ads)
✅ Technical Copywriting (SaaS, healthcare, finance)
🔹 Pro Tip: Specialization makes you the go-to expert instead of a generalist.
8. Use AI Tools to Improve Efficiency
AI tools can speed up the copywriting process while maintaining quality.
Best AI Copywriting Tools
| Tool | Use Case |
|---|---|
| Copy.ai | Ad copy, blog intros, product descriptions |
| Jasper | Long-form blog content & marketing copy |
| Writesonic | AI-powered social media content |
| QuillBot | Paraphrasing & grammar checking |
🔹 Pro Tip: Use AI to draft content quickly, but always edit it manually for originality.
9. Price Your Copywriting Services Correctly
Setting the right pricing can attract better clients.
How to Price Your Copywriting Work
✅ Per Word: $0.05–$0.30 (common for blog posts)
✅ Per Hour: $30–$150 (depends on experience)
✅ Per Project: $500–$5000 (for high-value work like sales pages)
🔹 Pro Tip: Avoid low-paying clients on content mills (e.g., Textbroker, iWriter). Instead, set premium rates for direct clients.
10. Turn One-Time Clients into Repeat Clients
Getting clients is one thing—keeping them is another!
How to Get Clients to Come Back
✅ Deliver high-quality work on time
✅ Offer extra value (suggest improvements beyond the original brief)
✅ Follow up after project completion (ask if they need more work)
✅ Create retainer deals (e.g., $1000/month for ongoing blog posts)
🔹 Pro Tip: Overdelivering on your first project builds long-term relationships.
Final Thoughts: How to Get Copywriting Clients
✅ Start with a strong portfolio (create samples if needed)
✅ Join freelance platforms (Upwork, Fiverr, Contra)
✅ Use social media (LinkedIn, Twitter)
✅ Send cold emails (reach out to businesses directly)
✅ Network with marketers & designers (referral clients)
✅ Specialize in high-paying niches (email, SEO, ad copy)
✅ Set competitive pricing (charge per word, project, or retainer)
By following these steps, you can attract clients, grow your income, and build a successful copywriting career! 🚀