• March 27, 2025

Hubspot vs Mailchimp: Which is Better?

HubSpot vs Mailchimp: Which One is Better?

HubSpot and Mailchimp are two of the most popular marketing platforms, but they serve slightly different purposes:

  • HubSpot is an all-in-one CRM and marketing automation tool.
  • Mailchimp is primarily an email marketing platform with some automation features.

This comparison covers:

  • Ease of Use
  • Features
  • Pricing
  • Integrations
  • Which One to Choose?

1. Overview: HubSpot vs Mailchimp

FeatureHubSpotMailchimp
Ease of Use✅ Easy✅ Easier
CRM Features✅ Yes❌ No
Email Marketing✅ Yes✅ Yes
Marketing Automation✅ Advanced❌ Basic
Pricing❌ Expensive✅ Affordable
Best ForBusinesses needing CRM & marketingSmall businesses & email marketing

2. Ease of Use

  • HubSpot:User-friendly, but has a learning curve.
  • Mailchimp:Simple drag-and-drop email builder.

🔹 Winner: MailchimpEasier for beginners.


3. Features

FeatureHubSpotMailchimp
Email Marketing✅ Yes✅ Yes
CRM & Sales Tools✅ Yes❌ No
Automation✅ Advanced❌ Basic
Landing Pages✅ Yes✅ Yes
Social Media Tools✅ Yes❌ No
A/B Testing✅ Yes✅ Yes

🔹 Winner: HubSpotMore marketing automation & CRM tools.


4. Pricing

PlanHubSpot PriceMailchimp Price
Free Plan✅ Available✅ Available
Starter$20/month$13/month
Professional$800/month$20/month
Enterprise$3,600/monthCustom

🔹 Winner: MailchimpMore budget-friendly.


5. Integrations

CategoryHubSpotMailchimp
App Integrations500+ apps300+ apps
CRM Tools✅ Yes❌ No
Social Media✅ Yes❌ No

🔹 Winner: HubSpotMore integrations & CRM tools.


6. Final Verdict: Which One Should You Choose?

CategoryWinner
Ease of UseMailchimp
Marketing AutomationHubSpot
PricingMailchimp
CRM FeaturesHubSpot
Email MarketingTie

Choose HubSpot if:

✅ You need CRM + marketing automation.
✅ You run a business focused on lead generation.
✅ You want advanced automation tools.

Choose Mailchimp if:

✅ You need affordable email marketing.
✅ You are a small business looking for simple campaigns.
✅ You want a quick and easy setup.

💡 Final Thoughts

  • HubSpot = Best for businesses needing full CRM + automation.
  • Mailchimp = Best for simple, cost-effective email marketing.

Need a detailed feature breakdown? Let me know! 😊

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