Top HubSpot Alternatives
Here’s a detailed breakdown of the Top HubSpot Alternatives — tools that offer similar CRM, marketing automation, sales, and customer service features. Whether you’re a startup, small business, or enterprise, these alternatives can provide cost-effective and powerful solutions tailored to your needs.
🔝 Top HubSpot Alternatives
🧰 1. Zoho CRM
Best for: Budget-conscious businesses wanting all-in-one CRM
Why it’s great: Affordable and feature-rich with sales automation, multichannel communication, and deep customization.
Key Features:
- Lead and contact management
- Email marketing automation
- Workflow automation
- AI-powered insights with Zia
- Seamless integration with Zoho apps
🚀 2. ActiveCampaign
Best for: Businesses focused on email and marketing automation
Why it’s great: Combines CRM with powerful email and customer experience automation.
Key Features:
- Visual automation builder
- Email and SMS marketing
- CRM with sales automation
- Customer journey mapping
- Site and event tracking
🛠️ 3. Pipedrive
Best for: Sales teams that want a visual, simple CRM
Why it’s great: Sales-focused CRM with intuitive pipelines and performance tracking.
Key Features:
- Visual sales pipelines
- Deal tracking and forecasting
- Workflow automation
- Email integration and tracking
- Custom dashboards
📞 4. Freshsales (by Freshworks)
Best for: Startups and SMBs needing AI-powered sales CRM
Why it’s great: Combines contact management, AI lead scoring, and communication tools.
Key Features:
- Built-in phone and email
- Sales pipeline and deal management
- Freddy AI for predictions and suggestions
- Visual reports
- Workflow automation
🧩 5. Salesforce
Best for: Enterprises needing deep customization and scalability
Why it’s great: Industry leader in CRM with endless integrations, scalability, and features.
Key Features:
- Sales, service, and marketing automation
- Custom objects and apps
- AI with Einstein
- Detailed analytics and reporting
- Massive third-party ecosystem
🛒 6. Keap (formerly Infusionsoft)
Best for: Small businesses needing CRM + sales + payments
Why it’s great: Combines CRM with marketing automation, invoicing, and appointment booking.
Key Features:
- Automated follow-ups
- Client management
- Email and SMS automation
- Quotes, invoices, payments
- Calendar integration
📢 7. MailerLite + Trello/ClickUp (DIY Combo)
Best for: Solopreneurs and freelancers
Why it’s great: Combine a marketing automation tool like MailerLite with a project manager like Trello for a cost-effective solution.
Key Features:
- Drag-and-drop email builder (MailerLite)
- Campaign automation
- Basic CRM in Trello or ClickUp
- Lightweight and customizable stack
💬 8. EngageBay
Best for: All-in-one suite for growing teams on a tight budget
Why it’s great: Combines CRM, marketing, and helpdesk at an affordable price.
Key Features:
- Marketing automation
- Sales pipeline and CRM
- Live chat and support tickets
- Email campaigns and landing pages
- Lead scoring
📈 9. Capsule CRM
Best for: Small teams looking for a lightweight CRM
Why it’s great: Simple, easy-to-use CRM that focuses on contact and task management.
Key Features:
- Contact and sales pipeline
- Task and calendar tracking
- Email integrations
- Reporting and activity dashboard
- Affordable and user-friendly
🧑💼 10. Bitrix24
Best for: Companies needing collaboration + CRM in one
Why it’s great: Combines CRM, tasks, chat, and even website builder.
Key Features:
- CRM with automation
- Project and task management
- Telephony and chat
- Website and form builder
- Free plan with many features
📊 Quick Comparison Table
| Tool | CRM | Email Automation | Sales Features | Free Plan | Best For |
|---|---|---|---|---|---|
| Zoho CRM | ✅ | ✅ | ✅ | ✅ | Budget-friendly businesses |
| ActiveCampaign | ✅ | ✅ | ✅ | ⚠️ | Marketing-focused teams |
| Pipedrive | ✅ | ⚠️ | ✅ | ⚠️ | Sales-focused teams |
| Freshsales | ✅ | ✅ | ✅ | ✅ | Startups and SMBs |
| Salesforce | ✅ | ✅ | ✅ | ❌ | Large enterprises |
| Keap | ✅ | ✅ | ✅ | ⚠️ | Small businesses |
| EngageBay | ✅ | ✅ | ✅ | ✅ | Growing teams |
| Capsule | ✅ | ⚠️ | ✅ | ✅ | Simple CRM needs |
| Bitrix24 | ✅ | ✅ | ✅ | ✅ | Collaboration + CRM |
🎯 Final Picks by Use Case
- Tight budget: 👉 EngageBay or Zoho CRM
- Email-heavy marketing: 👉 ActiveCampaign
- Sales-focused workflow: 👉 Pipedrive or Freshsales
- Enterprise needs: 👉 Salesforce
- Solo business/freelancer: 👉 Keap or MailerLite + Trello